Do you speak Business ???
Still today the value of strategic communication seems to appear underestimated and disregarded in many companies. Poitive communication is the only keyfactor that leads to corporate culture, behaviour and finally success.
Psychological thinking, the value of humanity as well as a well structured corporate identity are responsible for longterm satisfaction of your employees as well as to your costumers.
Even if communication appears to be a natural thing, an everyday's business, it needs to be well thought, based psychologically and well trained. Or have you ever seen a successful player without training?